About Us

HERE WE ARE
Life with kids is tough. Join a bunch of parents on a quest to create magic for little ones, while collectively being - and feeling like - the superheroes we are.

The Company You’re In

Our goal with Superhero Company is to create a community of parents who remember their identity goes beyond who you are at kindy dropoff, banish parenting guilt and cultivate magic for families but, most importantly, for you, too. Whether it’s through sharing stories that make you feel less alone in the chaos, or helping launch a dream project into the stratosphere, this is a place for dreams and positivity. A pep talk, a rant or a big glass of wine.

We are two Mama Llamas who work in brand and market development who grew tired of feeling the weight of mom-guilt. Of knowing we could be doing more but still feeling we were always falling short in some way. While we knew the quest was to create magic for our littles, we figured there must have been a better way to collectively thrive. To collectively become – or at least just feel like – the superheroes our children think we are. 

As creatives in need of an outlet, we thought, why not make something meaningful that can have a positive impact, too. 

So, here we are. We’ve made it our mission to make sure we pass on whatever we learn along the way. We’re ready to test out, collect and cultivate the best of what’s out there so that you don’t have to – unless you have some hot tips to offer, that is. We always welcome those. Whilst we never quite get to drink our tea while it’s still hot, we can offer a quick tip to help save time, save money or just give yourself a break and remember who you are. 

Our Mission

To create a community of parents who remember their identity goes beyond who you are at kindy dropoff, banish parenting guilt and cultivate magic for families but, most importantly, for you, too.

Our Vision

It takes a village. We are here to contribute to the world by contributing positively to other lives.